Marketing

Why tried and true marketing strategies may win out in the year ahead.

Five ways to use social media to increase your visibility and boost sales this Christmas.

Whether you’re aiming to increase sales, attract new customers or build brand awareness, you need the right strategies to maximise your marketing return on investment (ROI).

Diversifying your marketing strategy is key to marketing to your customers and ensuring presence in their buying journey.

Building a brand successfully in one market doesn’t always translate to success in another. Here’s how to get it right.

Here are three ways to create interest in your brand and your offers that will cut through the noise during EOFY.

If your influencer campaign didn’t work here are reasons why, and the questions you need to answer before starting your next campaign.

Plus, here’s how to ensure your unsubscribe process adheres to the new laws…

From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant…

As businesses recover from COVID-19, here are the three trends that smart marketers can’t afford to ignore.

We look at some of the April Fools’ Day pranks companies have tackled over the years; some from today, some as far back as the 1900s…

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

From paying more than necessary to cutting budgets on activities that bring home the bacon, here are some of the most commonly overlooked savings in business to look out for in 2021.

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Businesses looking for new marketing strategies should look no further than the mask on the person nearby…

Microsoft is determined to play ball with the Australian Government as they eye a potential growth spurt that would come with Google leaving.

A ban on mass gatherings that forced the postponement of Australia’s premier car festival – Summernats – hasn’t stalled the event’s rise in popularity in the USA, thanks to a gaming app that has been downloaded more than 1.5 million times.  In a normal year, Summernats attracts 100,000 car lovers and injects $30 million into […]

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers adopting a positive first impression of the logo. Ben Lazzaro, CEO of Australian Made, said that the iconic green and gold kangaroo has provided an effective way for shoppers around the […]

Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in […]