Social Media

The number of social media users now exceeds 58 per cent of the world’s total population.

Five ways to use social media to increase your visibility and boost sales this Christmas.

As social media shopping options grow, so does the pressure on retailers to transact in these channels.

The Founder of successful Australian fashion retailer Carolina Lifestyle shares how she used Instagram to transform her business model when COVID-19 lockdowns hit.

LinkedIn has evolved from an online CV into a powerful content marketing platform. 

If your influencer campaign didn’t work here are reasons why, and the questions you need to answer before starting your next campaign.

The buzzed-about voice-based application can now be downloaded through the Google Play Store – but it’s still invite only…

Seeing as public social media platforms are, well… public, does a company have the right to not only keep an eye on what an employee posts, but take action if it’s something they deem offensive or highly disagreeable?

Facebook experienced a large-scale online data breach in 2019. The data re-emerged online over the weekend…

Trying to pick what social media platform is right for your business is one thing, but once you’re there, what kind of activity can get your business the attention it needs?

This would offer up a key point of difference from the current ‘Delete Tweet’ function…

The News Media and Digital Platforms Mandatory Bargaining Code has officially been cleared by the federal government…

Australian community and digital payments hybrid app LITT has experienced a surge in its user base following Facebook’s decision to ban news content in the country last Thursday the 18th of February.

For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…

Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Giving users the power to decide whether or not an app can access their data and activity…

The recent Netflix documentary, The Social Dilemma, looks at some of the devastating impacts that technology and artificial intelligence (AI) are having on many of us.  Through an AI lens, it examines the causes of the recent polarisation of society; why, how, and who controls our information; and the effects of social media on mental health […]

By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets – its people. As a result, productivity is a primary focus for any leader of a business, large or small. With 77% of companies believing email is now an ineffective form of communication and 45% of employees […]

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided […]