Events
Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help your business grow. But there’s also some unconventional ways to help you promote your business around the clock. If you’re looking for ways to to promote your business all year long […]
Giving to charity is generally done without an expectation of financial gain, but it can reap surprising benefits in other ways. If your business has the funds and opportunity to sponsor or support a worthwhile not-for-profit cause, here are some great reasons to consider jumping at the chance to do so. Improving PR and […]
Technology is transforming the way we do business. Retailers are not immune to this trend and are increasingly looking to technology to connect with customers. At the same time, in an increasingly digitised and convenience-focused world, businesses need to maintain a personal touch to set themselves apart. For many small fashion retailers, the key […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
A crowd of business leaders aspiring to take their businesses to the next level gathered yesterday for the inaugural GrowthCon event at Sydney’s Hilton Hotel. The brainchild of Martin Martinez, who founded and grew the Australian Poker League (APL) from a “one-bedroom operation” into a 50-million-dollar enterprise, the event brought together ten of Australia’s leading […]
On the 16th of March 2016, Sydney will play host to a new conference on the business scene, specially curated to equip CEOs, entrepreneurs and business owners with the knowledge to take their business to ‘the next level.’ But unlike others, this one will not be spearheaded by the best executive coaches in town. Instead, […]
When starting his software development business in 2007, NetEngine Founder, Bruce Stronge, had a vision. He wanted to build things that solved real problems – and it was a vision he wanted to protect. Unlike many tech start-ups, Bruce was cautious not to take on so many investors that his values would be diluted. A […]
Networking: the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation. The new-to-industry finance broker, Edwena Dixon tried to network, but to no avail. And there were a number of problems. In her experience, non-industry specific networking groups were ineffective and industry-specific initiatives were often just “old boys’ clubs, […]
Isolation, lack of mentoring and lack of access to professional advice and services are some of the many challenges women face in business today. The 2014 Dell Gender-GEDI Report, a 30-country analysis of the conditions that foster female entrepreneurship found that globally, women and men are not on a level playing field in terms of […]
It’s true that most businesses today recognise the value of diversity. Through strategic recruitment policies and the development of an inclusive culture, business leaders strive to leverage a variety of backgrounds and perspectives to create a commercial advantage. But when limited by your own industry sector, is there a limit to how far you can […]
You want to grow your business but you’re struggling. Perhaps you’re out of ideas, or the ones you have are stale, and you’ve got a limited marketing budget. One option, which can be a win-win-win in terms of exposure, partner and customer relations, is to hold an event. Not only does it get your brand […]
The winner of the prestigious 2015 Ernst & Young (EY) Entrepreneur Of The Year award has been announced at a gala dinner in Sydney last Thursday. That winner was Manny Stul, Chairman and co-CEO of toy company Moose Enterprise, who stood out ahead of 27 other national finalists tipped for the award. Dynamic Business spoke to […]
The digital age has given us a lot to be thankful for. With the ability to transfer information freely and quickly, we have never been better connected with information, resources and people. It’s easy – with only a few touches of a keypad, we need not speak, travel or put on our best corporate attire […]
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill. The measurement of Return on Investment (ROI) on promotional products, however, has been a subject of debate among experts. […]
After 6 years in the making, Microsoft has confirmed the opening date of its first flagship stores in Sydney and New York. The Sydney store, opening on November 12th, will be located at Westfield on Pitt Street Mall giving customers and business the opportunity to experience the latest technology from Microsoft and its partners. Some of the […]
Australian start up, Bluethumb, has been selected to compete at the world championships for the Creative Business Cup held in Copenhagen, Denmark, after successfully pitching at Australia’s Creative³ forum in Brisbane. Bluethumb, co-founded by George and Edward Hartley, is Australia’s leading online art marketplace bridging the gap between art enthusiasts and the artists themselves. After qualifying […]
Sir Richard Branson has crowned the winners of global technology competition, the Talent Unleashed Awards, at a high profile event in Sydney on Friday. The Awards, now in their third year, set out to recognise disruptive entrepreneurs who utilise innovative technology solutions to improve communities, social problems and the environment. Supporting a range of not-for-profit […]
In celebration of 70 years of diplomatic ties since 1945 and to promote continued cooperation for trade and investment, September will be known as ‘the month of Brazil’ in Australia. Australia and Brazil, the Southern Hemisphere’s two largest economies, have shared a strong bilateral relationship that has in recent years become an even more important […]
Offering emergency response, crisis and risk management services to government agencies, corporates and not-for-profits, Perth-based Executive Risk Solutions (ERS), were crowned Business of the Year at the 2015 Telstra Business Awards ceremony in Sydney last night. Scott Houston, who served in international conflicts as a former Special Air Services Regiment trooper, established the business in […]
A three-day festival is due to take place in Sydney that aims to address an urgent need for innovation in Australian business. Sound like a good cause? Well, that’s not all – all proceeds for the event will go directly to Cure Brain Cancer Australia. SWITCH FESTIVAL will take place 27-29th of August at the University […]
