Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
Alongside fickle brand loyalty and online shopping, the days of being on a first name basis with customers are mostly gone.
When it comes to PR campaigns, even the big businesses don’t always get it right.
Your brand is the promise you make, and it starts with how your marketing talks to your customers. It might have varying voices for different audiences but they should always be guided by your brand profile and brand values. Here are some ideas for how to define your unique brand voice.
Setting realistic expectations early promotes healthy business relationships. It discourages clients from expecting too much of you and being disappointed when you can’t deliver and also gives you more chances to exceed their expectations, especially when your product or service has a lot of promise.
Danielle MacInnis blogs about locating your customer touch points to build your brand.
“The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion – but so many businesses stuff it up.”
Good news business owners! Marketing is simple, blogs Michelle Gamble.
“Sometimes we try to get too clever, and feel the pressure to constantly innovate to stay relevant in the market.”
While bosses across the country are banning their staff from using Facebook and other social networking sites in their lunchbreak, are they losing sight of what could be a potentially beneficial business tool? Business managers today are only too aware of the importance of looking after their customers and gaining their trust. Unfortunately many customer […]
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