Tag: Digital Advertising

How to use keywords to put your Google Ads in front of the right audience.

Discover how Google Ads can turbo-charge your business.

As digital advertising and media strengthen, have their traditional forms become redundant?

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]

Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]

Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.

A look at three proven advertising models for increasing your page.

When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.