Today, 97% of Fortune 500 countries use game-based learning in the workplace to level up employee engagement. Incorporating games in the workplace can breathe new life into company meetings, and enhance the workplace culture and employee experience.
The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value […]
In the dynamic modern economy, business conditions change overnight and what worked today may not work tomorrow. That’s why it has never been more important for companies to be agile, flexible and willing to implement decisive action when required. However, you can’t achieve that without strong employee engagement. According to Gartner, 70 per cent of […]
Improvements in workplace and personal technology are enabling SMEs to operate with a more mobile workforce. According to IDC, in 2015, more than one third (37%) of the world’s workforce were considered “mobile” or of no fixed location. By 2020, IDC predicts a staggering 73% of the same workforce will be mobile. Most people today […]
Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.
A look at how three big brands found marketing success with online games and the lessons they learned along the way.
The digital world will continue to march forward and change rapidly this year, and businesses that don’t get on board risk being left behind. Here’s what Karson Stinson says you need to know in 2012.
Twenty-twelve is shaping up as a year of digital change for the small business and retail industries, and SMBs must be on top of upcoming trends if they want to stay ahead of the competition.
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