The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]
Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.
Just when you think you’ve got your Search Engine Optimisation (SEO) tactics sorted, Google announce an algorithm change and you’re back to square one. So how can you stay on top?
The Penguin update is one of the largest rolled out by Google and has devastated the rankings of many local SMBs caught using spammy techniques. Here’s a look at the basics of Penguin and what it means for your site.
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