Most businesses rely on referral leads or leads who are already in ‘buy-mode’. Those people are just a tiny 3% of your target market. So how do you tap into the other 97% of prospects? Using two tools: a lead generation website and a well-oiled, high converting sales funnel. Most businesses’ websites are just sources of […]
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the […]
It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business – think letter box drops, lead boxes, door knocking. This scattergun approach tends to take up at lot of time and result in a low conversion. These days there are many more effective ways for you […]
Dr John Demartini shares how to create more business leads than you could ever follow up on, by mastering the art of networking.
Career salesmanship is a lost art – firms have become soft, and forgotten how to chase new leads and business.
Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.
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