Tag: Mobile Commerce

The Australian retail industry has a lot of catching up to do to compete with online offerings from the US and UK.

The value of retail purchases on mobile devices is set to increase to $5.6 billion in 2012, up from the $155 million generated by mobiles in 2010, a new report has revealed.

Technology has come a long way, creating a wave of new opportunities for small business. The latest trend in technology is mCommerce, and one expert is taking a look at how it allows SMBs to create a smoother experience for their customers.

The digital world will continue to march forward and change rapidly this year, and businesses that don’t get on board risk being left behind. Here’s what Karson Stinson says you need to know in 2012.

Twenty-twelve is shaping up as a year of digital change for the small business and retail industries, and SMBs must be on top of upcoming trends if they want to stay ahead of the competition.

Bricks and mortar retailers can simply no longer ignore the growth of online shopping. Rather than fight it, look at the many opportunities it brings.

Google data released today shows 2011 will be the biggest year yet for online retail, with a 29 percent increase in shopping related searches year-on-year – and retailers need to think mobile to meet consumer demands.

Australians are increasingly embracing a sophisticated digital lifestyle, with more than a quarter of consumers now reporting that they use smartphones for online shopping.

mCommerce is moving towards maturity in Australia, according to PayPal figures released this week which show over 1,000 transactions are now being processed from mobile phones every hour.

Roger Woodend blogs about the unique opportunities the mobile channel delivers businesses, and how best to utilise them.

“By delivering relevant, timely offers to target customers through the mobile device, the CRM database will be greatly enhanced.”