The Australian shopping experience has evolved dramatically over the last decade. Emerging global high street outlets vie for space among newly expanded independent retailers as each offer unique products and services to towns and cities. At the same time, online retail has experienced a boom; widely adopted by business owners and shoppers alike. Despite the […]
There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead to mixed messages for customers.
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
While we all learn from mistakes, there are a few sales mistakes it would be better for your business to avoid in the first place.
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