The US Department of Justice filed a complaint against Google in 2020, claiming Google pays Apple an estimated $US8 to12 billion per year to have its search engine be the default…
“You can never have too much of a good thing” is a phrase that most, if not all of us, will have heard before. Whether or not this is true is a matter of opinion, but if you’re in business and you’re onto that good thing, then you surely stick with it. After an extended […]
In August, Google announced that they would be creating a holding company called Alphabet, effectively rebranding and becoming a conglomerate with ‘Google’ reverting to its largest subsidiary. Alphabet would also own a variety of businesses including Nest (home automation), Calico (bio-tech) and Google X (self driving cars, innovations) signalling it was no longer just a […]
Most entrepreneurs speak of moments of inspiration when asked why they started their business but for Dominic Cain, it was desperation not inspiration that sowed the seeds of his success. Working in a kitchen, Dominic made numerous attempts to source particular ingredients or supplies to later concede that his efforts were futile. Confident there would […]
Ranking for vanity keywords simply doesn’t achieve the same marketing ROI as a long-tail approach. Here’s why the practice should be put to rest.
In today’s corporate world, you aren’t somebody until you can be found on professional networking site LinkedIn. But as more individuals and businesses add their profiles, it’s becoming more challenging to turn up in searches.
The Facebook juggernaut celebrated another milestone today when it launched Graph Search – a new multi-functional search engine that aims to replace Google. And then some.
According to research conducted by WebVisible and Nielsen, reported by Marketing Charts, a large number of small businesses lack a visible online presence. The report indicates that although 63 percent of small business owners turn to the internet first for information, only 44 percent have a website, and half spend less than 10 percent of […]
You know about it, you kind of understand it, but it just isn’t happening for you. IT Geek and marketing whizz, Mary Henderson, unravels the essential SEO concepts that your website needs to be successful in the increasingly competitive battle of the ranks. Know Thy SEO. It may sound like an intergalactic encounter or a […]
One good way to boost your website’s ranking on search engines is to have quality links leading to your site. There are plenty of link sites out there that merely require you to submit your business name, url and a little bit of information about your business. While not worthless, it is better to aim […]
