So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.
Did you know inbound marketing and search engine optimisation go hand-in-hand? The reason for this is simple – if you don’t get your SEO right, potential customers will struggle to find your website.
Ranking well or ideally on top of search results can prove the difference in growing sales and brand preference in your industry, but achieving a high rank requires more than a great website – you need to know a thing or two about SEO.
Looking to invest in SEO this year but feeling nervous about hiring an SEO company? Fear not, Google feels your pain and wants to reward you for investing in your website rather than an SEO company. Here’s some sensible tips to help you invest your 2012 SEO budget for the best return.
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