Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.
Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
In a guest post for Dynamic Business, TrueLocal’s Simon Carson looks at using cost-effective forms of marketing, such as social media, to survive the coming downturn.
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