Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
In the space of 21 months, business partners Nik Mirkovic and Alex Tomic have transformed their DIY teeth whitening product into a multi-million dollar ecommerce business with a global customer base. The success of HiSmile, which launched in December 2014, is attention-grabbing for a number of reasons. For one, success was achieved in the absence […]
If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect. If you are a start-up founder or entrepreneur and you […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
Most successful companies and organisations have a very good idea of who their customers are.
Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
