Lauren Brown

Nearly every business is striving for growth and looking for the secret formula to help them achieve their objectives. However, the growth journey is often not a smooth one.

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.

Your leadership style depends on your character, which makes it vital you develop personal values and beliefs that are beneficial to your business. Here are the 5 characteristics a leader must adopt to go from good to great.

Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.

High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.