Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.
There are few things more valuable (or more rare) than customer loyalty. Customer loyalty cannot be bought. It must be earned… not just once, but every day of the customer relationship.
The following rules contain the essence of dozens of conversations about customer loyalty that I’ve had over the years, with some of the smartest sales and marketing folk in the world.
1. Offer something uniquely valuable.
Uniqueness is the price of entry into the world of customer loyalty. Unless you have something that nobody else can offer, you’re selling a commodity and customers are never loyal to plug-and-play vendors who supply commodities.
…to read this article in full, visit leading US small business resource, Inc.
